About Us

The word Ruru comes from Quechua language,
its meaning is: fruit, seed, root.

This project was born as this seed sown by three women, three generations with different visions that complement each other within a great dream:
to create a symbol of social and environmental empowerment through fantastic jewelry.
Our exclusive designs have as a star element: the Tagua seed, also known as vegetable ivory. Tagua is a wonderful fruit that blooms in Ecuador and becomes the magnificent accessory that we created for you. This seed has two fundamental characteristics and values: strength and versatility. These same values ​​are shared by our artisans, designers and in turn the person who wears this jewel.

By choosing Ruru, you are supporting artisan women from Ecuador, and in turn, you are choosing a sustainable alternative for the environment.