Welcome to RURU

Jewelry designed for someone like you: strong, inspiring and empowered

Pacha Collection

Pacha Collection

  • Black Pacha Ring
    Regular price
    €32,00
    Sale price
    €32,00
    Regular price
    €31,00
    Unit price
    per 
    Sold out
  • Terracotta Pacha Ring
    Regular price
    €32,00
    Sale price
    €32,00
    Regular price
    €31,00
    Unit price
    per 
    Sold out
  • White Pacha Ring
    Regular price
    €32,00
    Sale price
    €32,00
    Regular price
    €31,00
    Unit price
    per 
    Sold out
  • White Amulet Necklace
    Regular price
    €40,00
    Sale price
    €40,00
    Regular price
    €40,00
    Unit price
    per 
    Sold out
  • Terracotta Amulet Necklace
    Regular price
    €40,00
    Sale price
    €40,00
    Regular price
    €40,00
    Unit price
    per 
    Sold out
  • Black Amulet Necklace
    Regular price
    €40,00
    Sale price
    €40,00
    Regular price
    €40,00
    Unit price
    per 
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Raíces Collection

Raíces COLLECTION

  • Raíces Black Ring
    Regular price
    €75,00
    Sale price
    €75,00
    Regular price
    €75,00
    Unit price
    per 
    Sold out
  • Raíces White Ring
    Regular price
    €75,00
    Sale price
    €75,00
    Regular price
    €75,00
    Unit price
    per 
    Sold out
  • Raíces Terracotta Ring
    Regular price
    €75,00
    Sale price
    €75,00
    Regular price
    €75,00
    Unit price
    per 
    Sold out
  • Raíces Brown Ring
    Regular price
    €75,00
    Sale price
    €75,00
    Regular price
    €75,00
    Unit price
    per 
    Sold out
  • Raíces Marbled Black&White Necklace
    Regular price
    €195,00
    Sale price
    €195,00
    Regular price
    €195,00
    Unit price
    per 
    Sold out
  • Raíces Margarita Necklace
    Regular price
    €195,00
    Sale price
    €195,00
    Regular price
    €195,00
    Unit price
    per 
    Sold out
  • Raíces Marbled Terracotta Necklace
    Regular price
    €195,00
    Sale price
    €195,00
    Regular price
    €195,00
    Unit price
    per 
    Sold out
  • Raíces Amapola Necklace
    Regular price
    €195,00
    Sale price
    €195,00
    Regular price
    €195,00
    Unit price
    per 
    Sold out
  • Raíces Marbled Black Earrings
    Regular price
    €86,00
    Sale price
    €86,00
    Regular price
    €86,00
    Unit price
    per 
    Sold out
  • Raíces White Earrings
    Regular price
    €86,00
    Sale price
    €86,00
    Regular price
    €86,00
    Unit price
    per 
    Sold out
  • Raíces Terracotta Earrings
    Regular price
    €86,00
    Sale price
    €86,00
    Regular price
    €86,00
    Unit price
    per 
    Sold out
  • Raíces Brown Earrings
    Regular price
    €86,00
    Sale price
    €86,00
    Regular price
    €86,00
    Unit price
    per 
    Sold out

About us

The word Ruru comes from Quechua language,
its meaning is: fruit, seed, root.

This project was born as this seed sown by three women with different visions that complement each other within a great dream:
to create a symbol of social and environmental empowerment through fantastic jewelry.
Our exclusive designs have as a star element: the Tagua seed, also known as vegetable ivory. Tagua is a wonderful fruit that blooms in Ecuador and becomes the magnificent accessory that we created for you. This seed has two fundamental characteristics and values: strength and versatility. These same values ​​are shared by our artisans, designers and in turn the person who wears this jewel.

By choosing Ruru, you are supporting artisan women from Ecuador, and in turn, you are choosing a sustainable alternative for the environment.

Meet our team

Nelly Astudillo

I am from Esmeraldas, Ecuador.

I am the mother of Samira and Samantha. Together, we built this beautiful dream that we called Ruru, where I am the CEO and founder.

I am a determined woman, an artisan and designer for over 20 years.

I am passionate about art and the infinite inspiration behind the jewelry creation process.

Samira Yances

I am from Quito, Ecuador but my journey has led me to live in Milan, Italy since 2017.

I am a designer and co-founder of RURU.

I have always felt a deep-seated sense of social responsibility towards people and the planet, particularly those most in need. Our project is a testament to this ethos, aiming to promote Ecuadorian talent internationally, using eco-sustainable and versatile materials like Tagua. Moreover, Ruru creates a space to support the artisans of our country.

Within the team, I am in charge of the creativity, communication, social media, and part of the jewerly design process.

Samantha Yances

I am from Quito, Ecuador.

Since I was little, I loved seeing my parents work in artisan jewelry and craft their creations. That admiration accompanies me to this day; it fascinates me to join my mother to her jewelry workshops and to be able to create unique pieces with my own hands. Creativity and movement has always aroused my interest, I love creating, imagining, designing and finding little details that hide magic inside.

At Ruru I am a designer, co-founder and part of the team of artisans.

Welcome to the Ruru family

One’s life has value so long as one attributes value to the life of others.

Simone de Beauvoir