Collections

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LLuvia Collection

The Lluvia Collection embraces the concept of renewal, strength, and the vibrant energy found in Ecuador’s diverse landscapes. Each piece is not just an accessory but a story — a reflection of the rain’s nourishing power, the lush flora, and the cultural heritage of the Indigenous women who craft them.

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Lluvia Collection

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Esencia Collection

In the quiet heart of nature, every seed holds a story.

Esencia is a tribute to the pure soul of Tagua — also known as vegetable ivory — untouched, authentic, and profoundly alive. Crafted entirely from the natural creamy ivory color of the seed, each piece reveals its most intimate truth: the delicate dark veins that run through its surface, like memories written by nature itself.

These organic lines, shades, and patterns are the signature of life, making every jewel completely unique — no two pieces will ever be the same. Each creation becomes a small fragment of the earth’s identity, shaped by time, growth, and transformation.

Esencia is not just an accessory.
It is nature revealed.
It is identity, in its purest form.

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Esencia Collection

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Abrazo Collection

A collection inspired by the feeling we carry forever:
the warmth of a mother’s embrace.

Each necklace is designed to recreate the gentle shape of embracing arms:
a symbol of home, connection, and unconditional love.

Entirely handcrafted from Tagua by Indigenous women artisans from Ecuador, Abrazo blends ancestral craftsmanship with contemporary design in pieces created to live close to the heart.

Abrazo is more than jewelry.

It is memory.
It is closeness.
It is the feeling of being held, even from far away.

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Abrazo Collection

Raíces Collection

Our first collection represents the foundations of our philosophy which -like in every plant- is strengthened from the base; from what is inside, underneath everything else. By recognizing the importance of these foundations, we have decided to call it "Raíces", which in Spanish means Root.

Within each jewel of this collection, you will notice a predominant symbol: interconnection, the link between two elements that strengthen and complement each other.  We invite you to be part of this magnificent interconnection within Raíces, letting yourself be carried away by the vibrant colors that recall the earth, the core, the origin.

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Raíces Collection

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Tagua Ear Cuffs

Elevate your look with our handcrafted Tagua Ear Cuffs, made from natural vegetable ivory by Indigenous women artisans in Ecuador. Lightweight, comfortable, and designed to be worn without piercing, they simply slide onto the ear for an effortless fit.

Available in vibrant colours and organic shapes, this capsule collection invites you to mix, match, and express your style with a fresh, natural touch.

Sustainable. Versatile. Naturally elegant.
Perfect for stacking, styling, and everyday statement wear.

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Tagua EarCuffs

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Pacha Collection

Inspired by Earth, Empowered by Tradition. The Pacha Collection takes its name from the Quechua word for "Earth," embodying the values of growth, creation, natural beauty, and nourishment. Each piece is a celebration of the deep connection with natural world—a reminder of our shared roots and the power within us to grow, create, and nurture.

Handcrafted by Indigenous women artisans from Ecuador, the collection features exquisite jewelry made from Tagua, also known as vegetable ivory. This sustainable material, sourced directly from nature, is transformed into elegant rings and pendants that carry the wisdom of ancestral traditions.

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Pacha Collection

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Words from the press

Rooted in its origins with an international vision, RURU reimagines jewelry beyond gold and mined gemstones through Tagua, a seed naturally harvested from the earth.

Harper’s Bazaar

RURU joined a pioneering group of Ecuadorian entrepreneurs at Milan Design Week, extending its international presence in France and Greece

Harper's Bazaar

Tagua is at the heart of RURU. Through it, we imagine a different kind of luxury—one that doesn’t take from nature, but respects its rhythms and gathers what it gives.

Samira Yances - Harper’s Bazaar Ecuador